At the hashtagSolalAwards2026 gala in Budapest, five NEPI Rockcastle campaigns were recognised among the most creative and impactful retail marketing campaigns in Europe:
🥇 Gold, Corporate Social Responsibility: “Youth at the Center”, our social programme for young people across 16 centres in Poland
🥇 Gold, Strategic Marketing: “INFLUCENTER” at Bonarka City Center, Kraków, a shop and meeting place where Gen Z meets the online creators they follow
🥈 Silver, Corporate Social Responsibility: “Good Things”, turning our 16 Polish centres into circular economy hubs
🥉 Bronze, Tactical Activation: “WOW! Silesia Party” at Silesia City Center, Katowice, Poland’s first music festival created by a shopping centre for its own birthday
🥉 Bronze, Brand & Tenant Partnerships: “ANI-K MANIA” at Mega Mall, Bucharest, a young community built around K-pop, anime, cosplay and dance
“We are particularly proud of the recognition for our CSR projects, which we run consistently and over the long term in all our centres in Poland. The award for Bonarka confirms that we have chosen the right path in communicating with the younger generation. We are also pleased that our skills in organising large-scale tactical marketing events, such as WOW Party at Silesia City, have been recognised. The awards we received, and the fact that as many as 9 of our entries reached the final, confirm the uniqueness and effectiveness of our programmes and campaigns,” says Dominik Piwek, Group Head of Corporate Marketing & PR at NEPI Rockcastle.
The SOLAL Awards, often called the Oscars of retail marketing, are judged by an independent international jury, with innovation as the key criterion.
👏 Congratulations to our teams across the portfolio, and to everyone behind these campaigns!