Redefining retail real estate revenue streams
At REPEX Retail & Property Expo, the SEE Region Retail & Property Expo that brings together investors, developers, retailers, and tech innovators, Natasa Milasincic, Center Manager of Arena Centar Zagreb, joined the panel on maximizing property revenue streams, sharing how NEPI Rockcastle approaches revenue today and where it sees the biggest opportunities ahead.
“Revenue no longer comes from rent alone. We build integrated ecosystems where leasing and marketing, work together to use data to unlock new income streams,” highlighted Natasa.
Key takeaways:
📊 Marketing contributes directly to revenue through partnerships, activations, and brand visibility.
🎁 Gift cards link customer behaviour with measurable spend and loyalty. We have a very well-demonstrated example at Arena Centar.
📍 Data creates value only when it is translated into clear actions.
Her key message focused on what truly drives performance. Execution. Turning insight into strategy and applying it consistently. Looking ahead, the biggest impact will come from combining people and technology with purpose. Not more data, but smarter use of it. A strong and relevant exchange alongside key voices from across the region.
➡️ Follow the conversation as we continue to share how we shape the future of retail real estate.