NEPI Rockcastle X Promenada Mall: Powering the next generation of talent at Mercedes-Benz Bucharest Fashion Week
In partnership with Mercedes-Benz Bucharest Fashion Week, NEPI Rockcastle & Promenada Mall brought emerging Romanian talent to life with a dynamic CSR initiative.
We transformed Promenada Mall’s retail spaces into real-world creative labs, giving students and recent graduates the opportunity to develop their creative voice, collaborate with industry professionals, and turn ideas into tangible execution – all in front of a live audience.
Romanian brands hashtagDualitae 👗 and hashtagMusette 👛👠, together with MAC Cosmetics💄 opened their stores as live studios. Young designers worked on window displays, styling techniques, visual storytelling, and makeup concepts, gaining invaluable hands-on experience in a true retail environment.
At NEPI Rockcastle, we believe that malls are more than shopping destinations – they are platforms where brands, talent, and communities connect. We are committed to creating spaces where young creatives gain industry know-how, build meaningful connections, and transform ideas into action! Activating our spaces with relevant, high-impact experiences strengthens our tenant ecosystems, boosts engagement, and delivers lasting value across our portfolio.
Proud to be partnered with Mercedes-Benz Bucharest Fashion Week!